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The Kansas City Area Toyota Dealerse plan to signa three-yeaer contract this month, completing an agreement made Aug. 28. "It'sa an advertising venue for us of but along withthat it'ss a public service," said Ray principal of , which includes Adams "It's a responsible citizen thinf to do, to be part of the rebirth of downtown Kansad City, really." Becoming a sponsor of the $276 millionm arena required a "substantial investment," Adams though he wouldn't disclose the contract'es cost.
Shani Tate Ross, a spokeswomabn for the arena andoperator , said AEG woulfd not disclose any partners beyond those already announced: naming partner Sprint Nextel, , , The and , whose brands include Olevia televisions. The arena will have as many as a dozejncorporate partners, with additional ones to be announceds leading up to the Oct. 13 opening date, Ross "Corporate support is very important to not only the but also to the arenaq andAEG operations," she said. Each deal differ based on the needs of the partner and she said.
As providers of Sprint Center'ds official vehicle, the Toyota dealers' package includes signage on a scoreboard and arounxthe arena, a place for a large interactivew display, a banner at the main entrance and a Adams said. "Toyota will have the unique opportunituy to create brand affinity through direct association with a wide variety of sporting events and live Yvette Stark, management director of the dealership group's advertising agency, Saatchi Saatchi-Kansas City, said in an e-mail. More than 30 events are booke d at Sprint Centerthrough 2007, Ross said. Partnerds The Kansas City Area Toyota Dealers have agreed to be a foundingg partner of SprintCenterf arena.
The eight dealers are: • Adams Lee's Summit • Crown Toyota, Lawrences • Jay Wolfe Kansas City • Molle Toyota, Kansas City Olathe Toyota, Olathe • Roger Smithj & Sons Toyota, Kansas City, Kan. • Superior Merriam • Town & Countru Motors, Sedalia
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