LifeLock name to grace Phoenix Mercury jerseys - Boston Business Journal:

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The Mercury name, pictured front and centert onthe uniform, will be replaced with the LifeLoc insignia. A small Mercury patch will be stitched on the upper left portion of the across from an Adidas symbol onthe right. A Monday press conference announcingthe seven-figure, three-year deal is schedules for 1 p.m. in New York and will be attended by LifeLock CEOTodd Davis, Mercuryy President and CEO Jay Parry, Phoeni Suns CEO Rick Women’s National Basketball Association Commissioner Donn a Orender, NBA Commissioner David Sternb and Mercury stars Diana Taurasi and Cappie Mercury executives insist the landmark agreement is not a sign of the but it’s no secret that nearlyt every professional sports franchise is dealinf with revenue shortfalls as discretionary dollars dry up in the “It doesn’t have anything to do with currentt economic situation and the WNBA didn’t have to go Welts said.
However, the franchise likeluy did, as it struggleas to gain profitability. Welts said the Mercury turned a profitf during its first few years inthe league, but hasn’t been profitable for a “long period. This deal certainlu gets us closer tothat goal,” he said. The Suns own the Phoenicx Mercury. WNBA Commissioner Donna Orender refused to commentf on whether the leagueis profitable, only sayingb “the league is very stable.” She said some of the 13 WNBA franchisew improved attendance and landed more sponsorships in while others did not.
Averagse attendance at Mercury gamees wasaround 8,000 last year about 2,000 short of its goal to sell out the lower bowl of US Airways Center, which accommodatews 10,000. Nevertheless, the team has experienced solid year-over-year growth, and “thix type of partnership allows us to acceleratethat growth,” Parry said. The Mercury’ fan base is primarily composed of wome very loyal to the team and its a dynamic LifeLock executivesfound irresistible, not to mentiojn an opportunity “to do something no one has ever said LifeLock CEO Todd Davis. “I love the idea of showinf our supportfor women’s sportes and our home town he said.
“I don’ think you could pull this off in any othefpro sport.” For years, major leagur soccer players have donned sponsorse on their jerseys, and fans haven’t repelledd the image of the New York Red or the Herbalife logo on L.A. Galaxy jerseys or “Volkswagen” plastered across the chest of DC United Invasive marketing also is common in where pro players are walking advertisementswfrom head-to-two, and in NASCAR, wherre commercialization revs up well before the startingy gate –– or the entrance for that “This is breaking a lot of new ground,” Weltx said.
“It will inevitably generate some controversy,” he added, but “that’se not going to come from fans and playera ofthe WNBA.” Time will tell if the move is endorsefd by fans, and if jersey sales plummetf with a company name as the drawingh point, not the franchise. “jI think the jury is out in theshortt term,” Welts. Last week, Taurasi held the second highesty selling jersey inthe league, with sales up 25 percentf from last year.