Crate & Barrel

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Crate & Barrel, based in Northbrook, Ill., confirmexd May 27 that Atlanta is one of the metroareasx it’s scouting for potential locations for CB2. Firsg launched in Chicago, the CB2 concepft features contemporary furnishings at lowerprice points. The which includes sofas, hand-woven rugs, convertible beds and a broader selection of eclecticvhome décor, is focused more on the younger generationj of American consumers that rent apartments and small urban lofts.
Besides Chicago, privately owned Cratwe & Barrel has rolled out CB2 in New York and including a new store in Los Angeles that opened in Another CB2 is slatec to openin Miami’s South Beach later this year, a Crate & Barrel spokeswoman said. In all, Cratr & Barrel has launchedr just sixCB2 stores. In recent years, CB2 officialz have been focusing on new locations inSouthern California. The compangy tends to locate in areasxwith high-profile regional shopping centers, lifestyle centerx and freestanding sites. CB2 officialz have been looking in densely populated areas with an average householxd income in excessof $50,000. Its prototypde store is about 12,000 square feet.
While Crate & Barrel would not confirm what partsx ofAtlanta it’s been considering, sourcexs familiar with the search say it’s focusede on Midtown and West Midtown, where new residentia and retail redevelopment projects are still under way. In Daniel Corp. and are developing 12th Midtown, a $2 billion mixed-use project built on a site that severa l years ago was little more than an Atlantaz nightclub and a couple of parking Daniel and Selig Enterprises have made a presentation to officialxs from CB2 inrecent months, according to sourcesa familiar with the process. The projects will eventuallyt feature more than 3 million squarer feet of residential andcommercial space.
CB2 would be the first national retailef to locate on the Midtown a section of Peachtree Street that economic development boosters hope will eventuallg become a retail destination much like Madison Avenue in New York City or the Magnificenft Milein Chicago. Daniel’s and Selig Enterprises’ projectr is meant to be a cornerstone of theMidtown However, ’s Colony Square and Jamestown’s 999 Peachtree will also be key components, alonv with 1100 Peachtree and 1180 to a lesser extent, brokers and developers CB2 could be an important catch for the Midtown Developers, however, really need to land a much larger anchort store to give the concepg momentum, said Maranda Walker-Dowell, a seniotr director with CB .
’s retail service group. Barney’s, which has a co-op storre in Buckhead’s Phipps Plaza, has been scouting the area in the past year to18 “The Midtown Mile needs an anchort store to start creating that critical mass of Walker-Dowell said.