UnitedHealth subsidiary launches short-term plans - Minneapolis / St. Paul Business Journal:

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Indianapolis-based Golden Rule Insurance Co., part of Minnetonka-basecd UnitedHealth, said Tuesday that it is introducing its Short Term Medica l Plus and Short Term Medical Value plans in 19statew — Minnesota isn’t one of them, as stats law prohibits for-profit insurers. In Arkansas, Florida, Iowa, Illinois, Maryland, Missouri, Mississippi, Oklahoma, Pennsylvania, Tennessee, Texas and Wisconsin, consumere can choose from one to 12 monthxs of coverage with eithere ofGolden Rule’s new shory term plans. In Arizona, Michigan, Ohio and Virginia, one to six months of coveragreis available.
“Especially in today’s economy, there is a need for budget-conscious health plansx for individuals and families who suddenlyh find themselves without health insurancwe through workor school,” Golden Rule CEO Richard A. Collind said in a news Golden Rule also offers short term healtuh plans in 15other states: Alaska, Colorado, Connecticut, Georgia, Kansas, Kentucky, North Carolina, New New Mexico, South South Dakota, West Virginia and Wyoming. Individuakl insurance plans are a growing market for health insurancse companies as the recession causes workers to losetheie jobs, and companies to scale back on benefits, causingt more people to seek the products.
All threde of Minnesota’s major insurers Blue Cross and Blue Shieldof Minnesota, Medica, and HealthPartnere — have been . One of them, Medica, even geared towardx laid off workers.